Project Overview
The client runs a nursing program that provides Vietnamese nurses with a study path to learn and eventually work in the United States. She already had an existing website created by a professional developer, but it was difficult to use and failed to meet the needs of prospective students. The revamp aimed to create a clear, professional, and easy-to-navigate platform that could effectively communicate the program’s value and opportunities.
Challenges
- The existing website was difficult to navigate and did not effectively present important program details.
- Despite being built by a professional developer, the site lacked usability and did not appeal to the program’s target audience.
My Role & Process
- Design & Branding: Introduced a clean, professional look that better reflected the credibility of an international nursing program.
- Content Presentation: Simplified complex information into sections that prospective students could easily understand.
- Simplify: Instead of using WordPress, I migrated the site to Hostinger’s Website Builder, giving the client a more user-friendly, drag-and-drop platform that they could manage without technical skills.
- Tools Used: Hostinger Website Builder
Solution
- Designed a user-friendly website with clear navigation and quick links to key program information.
- Made the website fully responsive for accessibility across desktop, tablet, and mobile.
- Streamlined the backend so the client could easily manage updates without technical expertise.
Results & Impact
- The revamped website provided a professional, trustworthy first impression for prospective students.
- Navigation was simplified, making it easier to explore admissions details, curriculum, and next steps.
Takeaways
This project highlighted the importance of combining design with usability, especially for education-focused programs. It showed how simplifying content and structuring navigation around the user journey can increase trust and engagement with prospective students.